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Before opening my first studio, I’d spent years working in Wax Center locations and high end spas. I knew the work, and owning my own studio was already something I wanted.
When I moved to Los Angeles, finding work wasn’t easy. So I decided to take a chance on myself. I rented a suite, gave the business its first identity, and worked hard to get the doors open. In my mind, I was going to be booked and busy.
Then I opened the doors.
And realized I still had to figure out how to get people through them. I was new to the city. Marketing was a whole different challenge, and the studio expenses didn’t stop while I was trying to figure it out. I tried Groupon to get my name out there. It brought clients, but it wasn’t bringing in the money I needed.
Toward the end, lashes started taking off. But by then, I’d already learned some expensive lessons about what it really takes to run a business.
After Los Angeles, I moved back home to the Bay Area and settled into a beautiful live-work loft in San Francisco. I decorated it, made it my own, and found a way to combine my living space with my business.
I’d already learned how expensive it could be to maintain a separate studio, so this seemed like a smarter way to do things.And the space was beautiful. Beautiful, beautiful, beautiful.
But I wasn’t comfortable.
Having strangers come into the same place where I laid my head was something I hadn’t fully considered. If a client had a bad experience, I couldn’t just close the studio door and go home. I was already home. That’s when I realized I needed separation. I wanted the convenience of having my business close, without feeling like my personal space was part of the appointment.
By the time I made it to Las Vegas, I had a much better understanding of what I wanted—and what I didn’t. Los Angeles taught me that opening a business and building a business are two very different things. San Francisco taught me that the space you work in matters just as much as the work you do.
This time, I wasn’t starting from scratch. I was starting from experience. And finally, I have my dream workspace. A space where I can do what I love, continue developing my craft, and make room for the bigger ideas I’ve had along the way.
There’s still work to do. There are still things to figure out. But I’m not approaching this chapter the way I approached the first one. Now it’s about building, growing, and seeing just how far Pink Valley can go.
I’m not starting over. I’m building on everything I’ve learned.
Looking back, I realize that everything I’ve experienced throughout my career has given me something valuable to share. I knew how to master my craft and build relationships with clients, but learning how to build and run a business of my own was a completely different journey.
That’s what inspired me to begin developing digital products for other professionals in my industry. A way to package what I’ve learned, share some of those hard-earned lessons, and hopefully save someone else a little time along the way.
I know that every entrepreneur’s journey is different. The challenges I’ve faced may not be the challenges someone else encounters. But I believe in starting with your strengths, being willing to learn, and having the courage to build something of your own.
Whether you’re coming in for your usual wax or trying something new, there’s a place for you at Pink Valley. Explore our services and find your next appointment.
A Little Note Before You Book
We’re opening our appointment books in phases, beginning with waxing. Additional service availability and designated service days will be announced as they become available.
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At Pink Valley Studio, our philosophy transcends the mere provision of services. We invite you to experience a thoughtful balance of beauty, self-care, and holistic wellness.
Each pampering session is customized to your individual needs, concerns, and preferences, with exceptional service designed to promote self-care and well-being.
Our goal is to enhance your lifestyle through personalized treatments that leave you feeling rejuvenated, refreshed, and cared for.
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